When to Quit

When to Quit

The old saying that ‘winners never quit and quitters never win’ is overly simplistic. Winners ‘quit’ all the time – the key is knowing when to keep going, and when to move on. The balance we are looking for is between stubbornness and patience: is this a bad idea that isn’t going to work, or a good idea that we haven’t made work yet? Why DON’T We Quit? Sometimes we are so committed to one path, we can’t [or don’t want to] see any alternatives. This is often due to ‘sunk costs’ – the more resources we have invested [time, money, energy], the harder it is to quit. We need […]